Marketing guru: Artisan’s John Hegeman is the brain behind the buzz
‘Blair’ booty: You want spooky? The stick figures are based on an old rune called ’the burning man.’
A Blair Witch ‘Dossier’ chronicles the investigation of the trio’s disappearance.
The Sci Fi Channel’s sidekick mockumentary set a ratings record for the tiny network.
The elaborate Web site is a trove of information on the Blair Witch and her victims.
On sale now, the comic book recounts three violent episodes from ‘Blair’ folklore.
