The Blue Devils coach admitted to ESPN he’s on social media, but says he doesn’t need to create an official account.

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“I follow guys,” he said. “I don’t want to be on Twitter because I don’t care. I don’t want their opinions. I don’t need to show that I have X amount of followers. But I follow a lot of people on Twitter, under an alias. I tell my guys I’m following you. Then if I see something, you text them, you gotta watch. But there are a lot of cool things that they do. I do like that they do it.”

It’s neat to see Coach K embrace players using social media. If used properly, it can be a great outlet to connect with fans. If used incorrectly, it can turn into a world of unwanted media attention and drama.

Duke players need to always be cautious because you never know when Coach K is going to be checking his timeline.

On a side note, someone needs to find this mystery account.